01How Mirzapur buyers and visitors search
Two groups search for Mirzapur businesses. Carpet and brassware buyers search by product and often from other states or countries, using terms like 'hand-knotted carpet manufacturer'. Pilgrims visiting Vindhyachal search for stays, food and transport, usually in the days before their trip. Local residents make up a third, smaller group.
02Where to start
Carpet and brassware makers should invest in a product website with strong photos and export details. Hotels and dharamshalas near Vindhyachal should focus on their Google profile, photos and reviews, especially before Navratri.

